Saturday, June 14, 2014

Field Trip - Visit Store at UNIQUE BERJAYA TIME SQUARE

A Store feature from visit store at UNIQUE BERJAYA TIME SQUARE


Store front of UNIQUE OUTLET at BERJAYA TIME SQUARE. UNIQUE design the widely entrance to the customer, they do not have window display in front of the store but display opposite of the store, therefore customer will beware their display from different side. 

Color blocking


Color blocking by UNIQUE at Time Square
They're well arrange for the color from light to dark color. So that customer feel comfortable and 
easier to them select the color. 


Display area
For the new arrived t-shirt display in front of the store
neat and light color. So that will attract customer for want to buy the T-shirt 
with the cheaper price and normal style.
Mannequin display match with a fashion sport style,
and display the new clothe on behind, so that customer and search immediately when they want to buy it. 

Store ambiance ( lighting / music ) 
Lighting

Lighting


For the store ambiance, they had brightness light, to very clear in their store 
customer easier to see their price, style and build a good environment in their store.
In the additional, they also provide music which is the English song is comfortable. 
Look at their store ambiance, I can said that UNIQUE did a perfect interior design to matching their brand


and always make customer feel comfortable walk-in to the store. If was a customer, I may also because of the environment to stay long and buy more. 

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