Element design of visual merchandising

Element of Design - LINE

 A line can be thought of as points so close together that they lose their individual identity and form a new entity

                                                                                                                                        Since lines can be straight, curved, or irregularly shaped, you can also think of a line as the track of a point in motion. 

 Vertical lines can stop eye movement

They also equate to power and strength. 

Horizontal lines symbolize rest and relaxation 

Diagonal lines are dynamic and action-oriented. 

Lines, like points, can direct attention to a specific location in a visual image

Thick lines are more powerful than thin lines.



Lines allow you to quickly visualize an object or idea with a minimum of time and material.

By emphasizing basic structure, objects depicted through line drawings are easy to recognize and can be effective for learning

 Element of design – Shape

A shape is defined as an area that stands out from the space next to or around it due to a defined or implied boundary, or because of differences of value, color, or texture. 

A shape is formed when a line encloses an area.

Shapes can vary endlessly and can suggest physical form and direct eye movement.

Simple shapes are remembered and understood more easily than complex shapes

Element of Motion

Movement in a visual image comes from the kinds of shapes, forms, lines, and curves that are used.

Motion or movement in a visual image occurs when objects seem to be moving in a visual image.

Diagonal lines tend to create the illusion of movement or motion.

 Element of design - Texture

Definition

Texture is defined as the surface characteristics of a material that can be experienced through the sense of touch or the illusion of touch.

In visual images, actual textures can be used, such as cloth, boxes, small objects, and natural items.

This billboard in Indianapolis, Indiana, is made of discarded materials normally found in a junkyard. 

Texture can be used to accent an area so that it becomes more dominant than another