The display window
is accepted as the most important part of the store design because it is the
first meeting place the customer has with a brand and it gives passerby a quick
impression of the store. The passerby can hold an opinion about the type of
merchandise are sold inside. They must compel customer to enter a store by
defining a brand image. Therefore, the importance of window display as the
first point of contact between the store and the customer. Customer would
making decision get into your shop by window display. Store design and its
display window are the most important communication channels for fashion store.
Besides that, the most effective window display they are break into different kind of style following the season, festival, new arrived and promotion to attract customer walk-in to your shop.
Figure 1- An
Application for Windows Display
Figure 2 – An Application
for Winter Window Display
Figure 3– An
Application for Promotion Window Display.
Figure 4 – An
Application for Valentine Day festival Window Display
A store print graphic , A Store feature
La Senza is the one of the brand they use store print graphic to window display.It is the one of the easiest and most effective options is to invest in store window graphics. With their enticing, full color imagery, shop window graphics transform the storefront, helping the store stand out from the rest of the block.
A Store feature effectively
Color blocking
Color blocking by UNIQUE at Time Square
They're well arrange for the horizontal color from light to dark color. So that customer feel comfortable and
easier to them select the color.
Horizontal color blocking from CROCS flagship store
The color is affect people mood and choice.
Display area
Mannequin display match with a fashion sport style,
and display the new clothe on behind, so that customer and search immediately when they want to buy it.
Store ambiance ( lighting / music )
Lighting
Lighting
UNIQUE design well their store ambiance, they had brightness light, which very clear in their store, so that
customer easier to see their price, style.
In the additional, they also provide music which is the English song is comfortable.
Look at their store ambiance, I can said that UNIQUE did a perfect interior design to matching their brand.
The ambiance is make customer feel comfortable walk-in to the store. If was a customer, I may also because of the environment to stay long and buy more.
No comments:
Post a Comment