8 Sep 2017 The Back of Girl

                                                                 By Vennus.J

8 September 2017 Dressing Girl

By Vennus.J

22th Wed 2017 - Dinner Dress by Vennus.J

It's been a long time didn't catch up my drawing, it was backwards but will keep improve a lot. !

By
Vennus.J

VISUAL MERCHANDISING

What is Visual Merchandising?

Definition

Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows. It is the activity and profession of developing the floor plans and three-dimensional displays in order to maximize sales.

Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.

Visual merchandising commonly occurs in retail spaces such as retail store and trade shows.

Description

The end purpose of visual merchandising is to aid in making a sale. Visual merchandising presents an image of whom or what the shopper can be when using the merchandise displayed.

It enables in converting a walk by shopper into a walk-in customer. Visual merchandising requires a combination of skills including creativity, artistic knowledge and understanding of store design. Color is a big attraction point in converting potential shoppers into customers.

Element of Visual Merchandising

Four key element : 

- Storefront

- Store layout

- Store interior

- Interior display

Visual merchandising's main purpose is to attract and engage customers to buy products. Color, lighting, texture and order are design elements required for successful visual merchandising to display products and merchandise, set a scene and elicit emotional and physiological responses. Merchandise is arranged neatly and attractively, in a clean environment, with large, clear signage that communicates product, brand and price, communicates successfully with the customer. Colors, lighting, textural elements and arrangement to tell a story or set a scene enhance the communication in ways that entice the customer on deeper levels, creating a lasting impression and encouraging purchase.

Element of Visual Merchandising

The most effective window display

The display window is accepted as the most important part of the store design because it is the first meeting place the customer has with a brand and it gives passerby a quick impression of the store. The passerby can hold an opinion about the type of merchandise are sold inside. They must compel customer to enter a store by defining a brand image. Therefore, the importance of window display as the first point of contact between the store and the customer. Customer would making decision get into your shop by window display. Store design and its display window are the most important communication channels for fashion store.

Besides that, the most effective window display they are break into different kind of style following the season, festival, new arrived and promotion to attract customer walk-in to your shop. 

Figure 1- An Application for Windows Display

Figure 2 – An Application for Winter Window Display

Figure 3– An Application for Promotion Window Display.

Figure 4 – An Application for Valentine Day festival Window Display 

A store print graphic ,  A Store feature

  

La Senza is the one of the brand they use store print graphic to window display.It is the one of the easiest and most effective options is to invest in store window graphics. With their enticing, full color imagery, shop window graphics transform the storefront, helping the store stand out from the rest of the block. 

A Store feature effectively

Color blocking

Color blocking by UNIQUE at Time Square

They're well arrange for the horizontal color from light to dark color. So that customer feel comfortable and 

easier to them select the color. 

Horizontal color blocking from CROCS flagship store 

The color is affect people mood and choice. 

Display area

Mannequin display match with a fashion sport style,

and display the new clothe on behind, so that customer and search immediately when they want to buy it.

Store ambiance ( lighting / music ) 

Lighting

Lighting

UNIQUE design well their store ambiance, they had brightness light, which very clear in their store, so that

customer easier to see their price, style.

In the additional, they also provide music which is the English song is comfortable. 

Look at their store ambiance, I can said that UNIQUE did a perfect interior design to matching their brand.

The ambiance is make customer feel comfortable walk-in to the store. If was a customer, I may also because of the environment to stay long and buy more. 

First Best Practice 'Mannequin Display'

29th May 2014 my first Visual Merchandise Best Practice Mannequin Display.

First Practice How to put on the clothe into mannequin

Finally done for the pants.

Under the lecture teaching and suggestion.

Adjust become better.

First Photo!

A quick for new style

Second New image!

Third Style！

Lastly Fourth take！

Today was a visual merchandising ' Mannequin Display ' practice day. From the beginning learn how to take apart mannequin to get in the clothes and make the style. Since the time are limit it should be give a chance with others classmate display, therefore, I prepared simple and easier to change the different style quickly. A mannequin display is to attract customer and give more idea to them when they walk-in to the store. In my opinion, mannequin display should be creative and art to wear any from the top to below. Thus, its consist of accessories, clothes, skirt, pants, coat, scarf, sun glasses, shoes and bag. Next, is which type of mannequin should be display what style and match with those are ought to included.

After the ending,  I was enjoy and pleasure to have this best practice to give me an experience for how to take apart mannequin are correctly and its also give me a chance to showing myself the skill that I had in display mannequin for attraction and what should I improve more. 

Field Trip - Visit Store at UNIQUE BERJAYA TIME SQUARE

A Store feature from visit store at UNIQUE BERJAYA TIME SQUARE

Store front of UNIQUE OUTLET at BERJAYA TIME SQUARE. UNIQUE design the widely entrance to the customer, they do not have window display in front of the store but display opposite of the store, therefore customer will beware their display from different side. 

Color blocking

Color blocking by UNIQUE at Time Square

They're well arrange for the color from light to dark color. So that customer feel comfortable and 

easier to them select the color. 

Display area

For the new arrived t-shirt display in front of the store

neat and light color. So that will attract customer for want to buy the T-shirt 

with the cheaper price and normal style.

Mannequin display match with a fashion sport style,

and display the new clothe on behind, so that customer and search immediately when they want to buy it. 

Store ambiance ( lighting / music ) 

Lighting

Lighting

For the store ambiance, they had brightness light, to very clear in their store 

customer easier to see their price, style and build a good environment in their store.

In the additional, they also provide music which is the English song is comfortable. 

Look at their store ambiance, I can said that UNIQUE did a perfect interior design to matching their brand

and always make customer feel comfortable walk-in to the store. If was a customer, I may also because of the environment to stay long and buy more.